Items of clothing that offer more than one way to wear are becoming more and more important as the desire for value (as in multiple-use, seasonless colours and sturdy materials) continue to drive kidswear. Our new ‘tracksuit’ keeps true to our brand with convertible features that can be zipped on and off in practical and gender-neutral trans-seasonal colours.

 

 

I designed the unisex tracksuit during lockdown and although I had the idea way before then it was only in lockdown that I began to work on the concept, how Ironic that the ‘tracksuit’ is designed for an action packed day, yet lockdown seen us slow right down, if not stop! Sleeves on, sleeves off, likewise with the joggers turning into shorts.

Driven by colours that will last, khaki- is green, nature rich and is a transitional tone, with the warm earthy orange zip detailing, it is a perfect hint to autumn. While the blue brings a calmness to the collection, suggestive of the sky at dusk, again adding a strike of orange to the design. Grey marl is a timeless classic and the original colour of sportswear. Grey marl is a valuable addition to any wardrobe. Sweet candy pink which is immediately associated the colour of all things feminine.With white zip detailing, this pantone evokes feelings of peace, compassion, love and kindness.

close up navy hoodie

I think this is my personal favourite design, of mine yet and with the soft fabrics and choice of colours this is a key piece for your little one’s wardrobe. Loungewear and comfort is becoming ever so more popular. This tracksuit will take your little stars through all four seasons, with the detachable features. Lola absolutely loves the tracksuits and the khaki is her favourite.

urban shoot khaki tracksuit

PHOTOSHOOT

We had two locations for the photoshoot, although we we’re originally collaborating with Dr zigs and their amazing bubbles on a shoot in Bangor, North Wales but with COVID restrictions, this was cancelled.

khaki tracksuit

Pink jacket

I decided my home, Liverpool was the perfect place.  We have some amazing locations for photoshoots in Liverpool. I wanted an urban look so we chose side roads down by the Kings dock and also shot a couple of images by the Albert dock. This was a great afternoon and we were really lucky with the weather. It was a real family affair! With Lola modelling as pair! My son Joel, getting ‘behind the scene video’s and images’ my husband Alan on bubble duty and my brother who is a photographer getting the fantastic images.

Lola and bubbles

Navy tracksuit

Khaki sleeves off

The second photoshoot which took place a week later, again on a Sunday, this time we were shooting the candy pink tracksuit and we did have a boy to model the grey tracksuit, but again with COVID he had to cancel so we went ahead and photographed Lola in the candy pink. These images turned out really well, I was so happy with them. We used the skate board park in the Baltic Triangle and the surrounding roads.

Me and lola behind the scenes

Pink tracksuit

PInk ankle shot

 

The tracksuits are now available to Pre-Order on our website. We will have a very small amount of stock and a pre-order service. This helps:

DESIGNERS This method is helpful for us as designers because pre-sale prevents waste and over-production as there is always going to be clothing left unsold.

THE ENVIROMENT Pre-ordering also reduces the waste and damaged to the ecosystem caused by the fashion industry. Because, as mentioned before there won’t be overproduction. Besides, once orders are placed, they can calculate how much fabric and other supplies are going to be used, by having the information of quantities ordered, sizes, colors, etc. This way we will reduce waste at its minimum.

THE CUSTOMER Let’s not forget that pre-ordering also helps the costumers, because it not only guarantees your favorite styles don’t sell out, but it can save you money too. By pre-ordering, consumers are allowing brands to cut out financial waste in production costs. This allows the companies to offer better prices for customers without having to cut costs in other ways that are usually socially and environmentally unethical.

Kate x

Lola Starr 

 

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