So it’s been a while since I have written a blog but with the preparation of our new collection and Bubble at Pure it’s been a busy couple of months. Oh and the summer holidays!
Our new collection is inspired by happiness and optimism which led us to use the colour palette of mint, aqua, sand and lemon. We feel this palette has a link between the sea, plant life and nature, giving fresh, cool futuristic vibes as we enter a new decade.
We launched our brand new JOLO jacket at PURE, which is gender neutral we had an astounding response. With our trade mark snaps and interchangeable sleeves, the looks are endless. We have now have now introduced interchangeable hoods that come in five different colours.
Setting up the stand
When we arrived at Pure I couldn’t wait to get to our shell stand. It certainly was a shell and ours was on the end which I was pleased about, as it gave us that little bit of extra space. Myself and Alan carried all our materials in to transform our stand and got to work. I had our brand name, new Images and hashtag #beyourownstarr enlarged and printed on card and vinyl and spray mounted them myself on kappa board. I really enjoyed visual merchandising our stand, I was so excited.
Day 1 of Pure
My friend came to help work on the stand with me, which was great to have her by my side as it was my first time exhibiting at a trade show. It was fairly quiet but with Cathy there I was able to go and watch the catwalk shows, trend forecasts and listen to ‘In conversation with Patrick Grant who I was really excited to see, as I am a huge fan of the Sewing Bee.
Another guest speaker I managed to see was Elizabeth Stiles, who is a fashion brand consultant and will be meeting up with this month!
At 6 o clock the event finished and Cathy had left early to catch her train, so myself and a new friend Jomoke who I had met from another stand on Bubble went down stairs where they held a networking event for all the exhibitors. They were announcing best stand in all the departments except from Bubble!
Day 2 also Lola’s Birthday! We woke up extra early so I could spend time with Lola for her birthday before I headed off to PURE for day 2, Alan took the children on the London Eye and to the park for a picnic, it was a roasting hot day.
Pure was much busier and I was approached by a couple of magazines Drapers being one of them and Fashion Snoops from New York, plenty of people stopped by and were interested in the brand. We had a lot of overseas companies and manufactures expressing an interest, but we are a British made brand and will remain being manufactured here in the UK.
I had made a couple of friends in our section ‘Our Bubble family’ we called it! Who were able to watch each other’s stand, as most of us were on our own, but note taken for next time, you really do need two of you there all day! When we do our next trade show there definitely will be two of us!
The two young models who were modelling for Pure came past our stand and went straight over to our new JOLO jacket, they loved them, they took the sleeves off and tried them on, Alexandra had such a cool edgy look in our white JOLO jacket, I love this image.
As day 2 came to an end I left and went out in the sunshine and met the family for a birthday meal! Happy Birthday Lola!
Day 3, the last day and Lola was coming to work with me, she was really excited and really helpful! She took some images on her new instax polaroid camera, changed the mannequin several times and was giving flyers out, who couldn’t say no to her!
I was also able to go and watch the Marco trends SS20 by Unique Style Platform. Tones of clean menthol, mint choc chip, iced aqua, neo mint and peach cocktail are all key colour trends for SS20.
Products and styling, will see contemporary Boho, hand crafted pieces, feminine frills, inspired by nature, celebrating imperfect as we enter a new decade. Calming down, preserving what we have and making sustainability the ultimate solution.
Pure was a fantastic experience, and we took a lot from it and connected with a lot of people, but going forward for Lola Starr we feel we need a trade show that focus’s solely on Children, as Pure was enormous and Bubble was a little lost in there!